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Excellent Website Criteria and Why You Should Hire a Professional Web Designer

A strong online presence is now a necessary part of business, and the most important segment of your online presence is your website. When building your business’ website—regardless if your business is big or small—you need to remember that it is your first line of communication with your potential customers! Therefore it is extremely important to follow the guidelines for what makes a good website an excellent one.   Appearance Designing the perfect website is a balancing...

Changes to SEO: What They Are and Why You Need to Stay Up to Date

Just like technology seems to change before you even figure out how to use the last newly released smartphone, the internet—and in particular search engines—is constantly updating and changing its algorithms. Algorithms are the formulas that search engines use to rank websites when a user types in a search. Obviously the goal is to be at the top of the results list, which requires you to understand and implement strategies known as Search Engine Optimization. But most recently, Google...

3 Business Meeting Must Do’s

The business meeting: seemingly archaic and out-dated with the technology at our fingertips, but face-to-face meetings are still a valuable tool for growing and managing your business. They enable you to build personal connections, discuss plans and scenarios more quickly, and promote your professionalism in a way that cannot be done virtually. Unfortunately with the rise of social media and new technologies, the business meeting etiquette is not being learned and practice as much as in...

Importance of Customer Service, Even in the Technology Age

Biggest pet peeve of people attempting to contact a business? “Press 1 for this, press 2 for that” answering phone systems. Customers always complain that they are not able to reach a live person, knowing that the two hours spent trying to figure out which buttons will most efficiently lead them to a helpful source could’ve been reduced to 20 minutes had they spoken to a human being in the first place. Customer concerns and complaints are increasingly going digital (note the popularity...

Women and Their Businesses: Why Self-Esteem and Self-Confidence Are the Keys to Success

Being a business owner is a challenge, no matter who you are or what your business is. Hardships and obstacles are a fact of the game. But for women, there is an additional barrier to success that they must overcome: their gender. There have long been stereotypes regarding women in the workforce, but contrary to what women are told, they are just as capable—sometimes even more so by nature of their having to work harder—as their male counterparts. Women can lead Fortune 500 companies or...
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